Tuesday, April 13, 2010
appeal to emotion
In Chapter 10, Epstein shares with us the different appeals to emotion that there are. Our emotions are important especially when it comes to thinking critically and/or making decisions. These requests are often times found on television, advertisements, magazines, and other forms of commercials and business. Salespeople use these in various ways to attract customers and to make them purchase or support whatever it is that they are funding for. There are different types of appeals to emotions that serve different purposes. An appeal to pity is a tactic that salespeople use to make others feel guilty and sorry for the people/animals they want to help. By rejecting them, it makes us feel heartless, which in turn, makes us donate a few dollars to support them. Another approach they use is the appeal to fear, which is an attempt to frighten us. An appeal to spite is a way of intimidating and/or working against certain things in order for us to take revenge. The appeal to emotion that I often come across is the appeal to fear. When I was younger, I would always receive these stupid chain mails in my inbox that freak me out! “Send this within the next 20 minutes to 10 people or someone will stab you tonight when you’re asleep.”
Subscribe to:
Post Comments (Atom)
This comment has been removed by the author.
ReplyDeleteI like how you pointed out the places that you can find examples of appeal to emotions. Yeah i think without emotion, nobody would be motivated to do anything. Emotions really gives anyone the power to persuade. Its all around us..everyone from salespeople and television commericals. Most likely the appeal to pitty is used so that people would spend money. But the appeal of fear is used in politics. One big example of this was Hitler and the socialist Nazi party. Hitler and his strong appeal of fear of Jews dominated all of Europe during the WW2 era. But good work pinkash i really liked your post..keep it up!
ReplyDelete